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Bluebella stages the world’s first Zoom video catwalk show from lockdown
Bluebella has staged the world’s first Zoom video catwalk show from lockdown with over 200 models from all over the world taking part from their homes.
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The international lingerie brand organised the Zoom catwalk show after the show they were planning was cancelled due to the Covid-19 outbreak. It was conducted under strict social distancing conditions with all their models filming themselves wearing the Spring/Summer 2020 collection from lockdown in their homes.
The women were cast from the London brand’s Instagram followers and influencers, a diverse group aged from 18 to 50, in all body shapes and sizes.
They came from all walks of life, from students, top executives, social media influencers and even a vet taking part. Each model submitted a catwalk video filmed at home by themselves or their lockdown partner, and the footage was then edited down to a two-minute catwalk show on a Zoom video multi-screen format.
Bluebella founder and CEO Emily Bendell said: “The COVID pandemic has restri